Soft Light
Mirel Skincare · Brand loop · 2025 · Length 00:30
Six soft loops for the Mirel Skincare summer range: pastel spheres, glass, and cloud, cut for shop screens and phones.
Mirel asked for calm. We gave them thirty seconds of nothing happening, beautifully.
Each loop is one slow event: a bubble settles, a glass ball sinks into cloud, a hill of opal light rolls once. The colors come straight from their packaging, matched with a spectrophotometer reading of the printed boxes.
The loops play in their shops on tall screens, so every one was composed for 9:16 first and widened after.
Sales on the shop screens went up, and nobody could tell us why. We know why.
- Client
- Mirel Skincare
- Role
- Motion design
- Software
- Blender, After Effects
- Deliverables
- 9:16, 4:5, and 16:9 loops
- Year
- 2025