Kova Knit
Kova Footwear · Product render · 2024 · Length 00:20
Launch loops for the Kova Knit runner: the shoe is knitted from a single thread, so the film is about thread, fold, and layer.
The Kova Knit is made from one thread. So the launch is a thread, doing everything.
We built six materials from the knit scan: amber, copper, gold, cream, red, and green. Each one gets one simulation, one fold, and one loop. The shoe only appears in the last frame of the campaign.
The fabric runs at real cloth weight. When it looked too light, we did not cheat it. We made it heavier.
Our designers pinned the copper frame above their desks. That has never happened with an ad before.
- Client
- Kova Footwear
- Role
- Simulation and look development
- Software
- Houdini, Redshift
- Deliverables
- 4:5 and 9:16 loops, web banners
- Year
- 2024