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Slowlight Idents

Slowlight Records · Brand loop · 2026 · Length 00:10

A set of idents for Slowlight Records: dark, slow, and seamless, so they can run before a video or behind a live set for an hour.

Slowlight puts out ambient records. The idents had to be slower than the music.

Six loops, ten seconds each, in deep teal. Each one turns a single form a quarter turn and lands exactly where it started, so the label can run it for an hour behind a live set and nobody sees the seam.

We matched the turn speed to the tempo of their best-selling record: 64 beats per minute, one beat per quarter second of movement.

The loop

Slowlight Idents · 00:10 · Seamless

They play on the big screen at every show now. People think it is a live visual.

Mara Quist, label manager, Slowlight Records
Client
Slowlight Records
Role
Motion design
Software
Cinema 4D, Redshift
Deliverables
16:9 and 9:16 loops, ProRes and H.264
Year
2026

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