{"id":98,"date":"2023-11-08T10:00:00","date_gmt":"2023-11-08T10:00:00","guid":{"rendered":"https:\/\/kurato.jawad.work\/motion\/work\/tessel-brand-system\/"},"modified":"2026-10-03T10:59:48","modified_gmt":"2026-10-03T10:59:48","slug":"tessel-brand-system","status":"publish","type":"kurato_project","link":"https:\/\/kurato.jawad.work\/motion\/work\/tessel-brand-system\/","title":{"rendered":"Tessel Brand System"},"content":{"rendered":"<section class=\"kurato-synopsis kurato-wrap kurato-grid wp-block-kurato-synopsis\">\n\t\t\t<p class=\"kurato-lead\">Tessel is a bank for people with many small accounts. The brand is <em>blocks that stack.<\/em><\/p>\n\t\n\t\t\t<div class=\"kurato-copy\"><p>We designed a library of blocks in glass, metal, and color, and a set of rules for how they move: they never fall, they only stack and slide. The in-house team now builds new loops from the kit without us.<\/p>\n<p>The work includes eight hero loops, twenty feature cards, and a loading loop that has played a few hundred million times in the app.<\/p>\n<\/div>\n\t<\/section>\n\n\n<section class=\"kurato-quote kurato-wrap kurato-panel wp-block-kurato-quote\">\n\t<blockquote>\n\t\t<p>Two years later, we are still making new loops from the kit. That is the whole point of a system.<\/p>\n\n\t\t\t\t\t<footer class=\"kurato-mono\">Priya Lund, head of brand, Tessel<\/footer>\n\t\t\t<\/blockquote>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The motion side of the Tessel rebrand: a kit of glass blocks, loading loops, and feature cards that the in-house team can extend.<\/p>\n","protected":false},"featured_media":50,"menu_order":8,"template":"","meta":{"kurato_project_subtitle":"A motion system for a bank made of small, stacked parts.","kurato_project_runtime":"00:08","kurato_project_format":"Loop library, Lottie, and source files","kurato_project_layout":"gallery","kurato_project_video_type":"none","kurato_project_video_url":"","kurato_project_video_file":0,"kurato_project_preview":0,"kurato_project_focus":{"x":50,"y":50},"kurato_project_report":[{"label":"Client","value":"Tessel"},{"label":"Role","value":"Motion system design"},{"label":"Software","value":"Cinema 4D, Redshift, After Effects"},{"label":"Deliverables","value":"Loop library, Lottie, and source files"},{"label":"Year","value":"2023"}],"kurato_page_runtime":0,"kurato_hide_header":false,"kurato_hide_footer":false,"footnotes":""},"kurato_project_type":[17],"kurato_project_client":[38],"kurato_project_year":[37],"kurato_project_role":[39],"class_list":["post-98","kurato_project","type-kurato_project","status-publish","has-post-thumbnail","hentry","kurato_project_type-brand-loop","kurato_project_client-tessel","kurato_project_year-37","kurato_project_role-motion-system-design"],"_links":{"self":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project"}],"about":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/types\/kurato_project"}],"version-history":[{"count":1,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/98\/revisions"}],"predecessor-version":[{"id":153,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/98\/revisions\/153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/media\/50"}],"wp:attachment":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"kurato_project_type","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_type?post=98"},{"taxonomy":"kurato_project_client","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_client?post=98"},{"taxonomy":"kurato_project_year","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_year?post=98"},{"taxonomy":"kurato_project_role","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_role?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}