{"id":97,"date":"2024-05-21T10:00:00","date_gmt":"2024-05-21T10:00:00","guid":{"rendered":"https:\/\/kurato.jawad.work\/motion\/work\/kova-knit\/"},"modified":"2026-10-03T10:59:48","modified_gmt":"2026-10-03T10:59:48","slug":"kova-knit","status":"publish","type":"kurato_project","link":"https:\/\/kurato.jawad.work\/motion\/work\/kova-knit\/","title":{"rendered":"Kova Knit"},"content":{"rendered":"<section class=\"kurato-synopsis kurato-wrap kurato-grid wp-block-kurato-synopsis\">\n\t\t\t<p class=\"kurato-lead\">The Kova Knit is made from one thread. So the launch is <em>a thread, doing everything.<\/em><\/p>\n\t\n\t\t\t<div class=\"kurato-copy\"><p>We built six materials from the knit scan: amber, copper, gold, cream, red, and green. Each one gets one simulation, one fold, and one loop. The shoe only appears in the last frame of the campaign.<\/p>\n<p>The fabric runs at real cloth weight. When it looked too light, we did not cheat it. We made it heavier.<\/p>\n<\/div>\n\t<\/section>\n\n\n<section class=\"kurato-quote kurato-wrap kurato-panel wp-block-kurato-quote\">\n\t<blockquote>\n\t\t<p>Our designers pinned the copper frame above their desks. That has never happened with an ad before.<\/p>\n\n\t\t\t\t\t<footer class=\"kurato-mono\">Lio Bastien, marketing lead, Kova Footwear<\/footer>\n\t\t\t<\/blockquote>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Launch loops for the Kova Knit runner: the shoe is knitted from a single thread, so the film is about thread, fold, and layer.<\/p>\n","protected":false},"featured_media":45,"menu_order":7,"template":"","meta":{"kurato_project_subtitle":"Cloth simulation for a shoe made of one thread.","kurato_project_runtime":"00:20","kurato_project_format":"4:5 and 9:16 loops, web banners","kurato_project_layout":"gallery","kurato_project_video_type":"none","kurato_project_video_url":"","kurato_project_video_file":0,"kurato_project_preview":0,"kurato_project_focus":{"x":50,"y":50},"kurato_project_report":[{"label":"Client","value":"Kova Footwear"},{"label":"Role","value":"Simulation and look development"},{"label":"Software","value":"Houdini, Redshift"},{"label":"Deliverables","value":"4:5 and 9:16 loops, web banners"},{"label":"Year","value":"2024"}],"kurato_page_runtime":0,"kurato_hide_header":false,"kurato_hide_footer":false,"footnotes":""},"kurato_project_type":[18],"kurato_project_client":[35],"kurato_project_year":[33],"kurato_project_role":[36],"class_list":["post-97","kurato_project","type-kurato_project","status-publish","has-post-thumbnail","hentry","kurato_project_type-product-render","kurato_project_client-kova-footwear","kurato_project_year-33","kurato_project_role-simulation-and-look-development"],"_links":{"self":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project"}],"about":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/types\/kurato_project"}],"version-history":[{"count":1,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/97\/revisions"}],"predecessor-version":[{"id":152,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/97\/revisions\/152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/media\/45"}],"wp:attachment":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"kurato_project_type","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_type?post=97"},{"taxonomy":"kurato_project_client","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_client?post=97"},{"taxonomy":"kurato_project_year","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_year?post=97"},{"taxonomy":"kurato_project_role","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_role?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}