{"id":95,"date":"2025-06-18T10:00:00","date_gmt":"2025-06-18T10:00:00","guid":{"rendered":"https:\/\/kurato.jawad.work\/motion\/work\/mirel-soft-light\/"},"modified":"2026-10-03T10:59:48","modified_gmt":"2026-10-03T10:59:48","slug":"mirel-soft-light","status":"publish","type":"kurato_project","link":"https:\/\/kurato.jawad.work\/motion\/work\/mirel-soft-light\/","title":{"rendered":"Soft Light"},"content":{"rendered":"<section class=\"kurato-synopsis kurato-wrap kurato-grid wp-block-kurato-synopsis\">\n\t\t\t<p class=\"kurato-lead\">Mirel asked for calm. We gave them <em>thirty seconds of nothing happening, beautifully.<\/em><\/p>\n\t\n\t\t\t<div class=\"kurato-copy\"><p>Each loop is one slow event: a bubble settles, a glass ball sinks into cloud, a hill of opal light rolls once. The colors come straight from their packaging, matched with a spectrophotometer reading of the printed boxes.<\/p>\n<p>The loops play in their shops on tall screens, so every one was composed for 9:16 first and widened after.<\/p>\n<\/div>\n\t<\/section>\n\n\n<section class=\"kurato-quote kurato-wrap kurato-panel wp-block-kurato-quote\">\n\t<blockquote>\n\t\t<p>Sales on the shop screens went up, and nobody could tell us why. We know why.<\/p>\n\n\t\t\t\t\t<footer class=\"kurato-mono\">Odile Varenne, creative director, Mirel Skincare<\/footer>\n\t\t\t<\/blockquote>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Six soft loops for the Mirel Skincare summer range: pastel spheres, glass, and cloud, cut for shop screens and phones.<\/p>\n","protected":false},"featured_media":35,"menu_order":5,"template":"","meta":{"kurato_project_subtitle":"Pastel loops for a skincare line that does not shout.","kurato_project_runtime":"00:30","kurato_project_format":"9:16, 4:5, and 16:9 loops","kurato_project_layout":"gallery","kurato_project_video_type":"none","kurato_project_video_url":"","kurato_project_video_file":0,"kurato_project_preview":0,"kurato_project_focus":{"x":50,"y":50},"kurato_project_report":[{"label":"Client","value":"Mirel Skincare"},{"label":"Role","value":"Motion design"},{"label":"Software","value":"Blender, After Effects"},{"label":"Deliverables","value":"9:16, 4:5, and 16:9 loops"},{"label":"Year","value":"2025"}],"kurato_page_runtime":0,"kurato_hide_header":false,"kurato_hide_footer":false,"footnotes":""},"kurato_project_type":[17],"kurato_project_client":[32],"kurato_project_year":[25],"kurato_project_role":[29],"class_list":["post-95","kurato_project","type-kurato_project","status-publish","has-post-thumbnail","hentry","kurato_project_type-brand-loop","kurato_project_client-mirel-skincare","kurato_project_year-25","kurato_project_role-motion-design"],"_links":{"self":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project"}],"about":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/types\/kurato_project"}],"version-history":[{"count":1,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/95\/revisions"}],"predecessor-version":[{"id":150,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/95\/revisions\/150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/media\/35"}],"wp:attachment":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"kurato_project_type","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_type?post=95"},{"taxonomy":"kurato_project_client","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_client?post=95"},{"taxonomy":"kurato_project_year","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_year?post=95"},{"taxonomy":"kurato_project_role","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_role?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}