{"id":94,"date":"2025-09-03T10:00:00","date_gmt":"2025-09-03T10:00:00","guid":{"rendered":"https:\/\/kurato.jawad.work\/motion\/work\/ostrane-lens-launch\/"},"modified":"2026-10-03T10:59:48","modified_gmt":"2026-10-03T10:59:48","slug":"ostrane-lens-launch","status":"publish","type":"kurato_project","link":"https:\/\/kurato.jawad.work\/motion\/work\/ostrane-lens-launch\/","title":{"rendered":"Ostrane Lens Launch"},"content":{"rendered":"<section class=\"kurato-synopsis kurato-wrap kurato-grid wp-block-kurato-synopsis\">\n\t\t\t<p class=\"kurato-lead\">Ostrane did not want a product shot. They wanted <em>the reason people buy the product.<\/em><\/p>\n\t\n\t\t\t<div class=\"kurato-copy\"><p>Every frame shows glass splitting, bending, or holding light. The lenses themselves never appear. The film ran before the launch event, and the stills became the box art.<\/p>\n<p>The hardest part was restraint: real glass with real dispersion, and no glow added in compositing.<\/p>\n<\/div>\n\t<\/section>\n\n\n<section class=\"kurato-quote kurato-wrap kurato-panel wp-block-kurato-quote\">\n\t<blockquote>\n\t\t<p>Our engineers asked which lens elements we had scanned. None. That was the best review we could get.<\/p>\n\n\t\t\t\t\t<footer class=\"kurato-mono\">Jun Halvorsen, brand lead, Ostrane Optics<\/footer>\n\t\t\t<\/blockquote>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Launch renders for Ostrane Optics: a film and a set of stills about what glass does to light, without showing a single lens.<\/p>\n","protected":false},"featured_media":30,"menu_order":4,"template":"","meta":{"kurato_project_subtitle":"Glass, light, and nothing else, for a new set of lenses.","kurato_project_runtime":"00:45","kurato_project_format":"4K film, 20 stills","kurato_project_layout":"gallery","kurato_project_video_type":"none","kurato_project_video_url":"","kurato_project_video_file":0,"kurato_project_preview":0,"kurato_project_focus":{"x":50,"y":50},"kurato_project_report":[{"label":"Client","value":"Ostrane Optics"},{"label":"Role","value":"Look development"},{"label":"Software","value":"Houdini, Redshift"},{"label":"Deliverables","value":"4K film, 20 stills"},{"label":"Year","value":"2025"}],"kurato_page_runtime":0,"kurato_hide_header":false,"kurato_hide_footer":false,"footnotes":""},"kurato_project_type":[18],"kurato_project_client":[30],"kurato_project_year":[25],"kurato_project_role":[31],"class_list":["post-94","kurato_project","type-kurato_project","status-publish","has-post-thumbnail","hentry","kurato_project_type-product-render","kurato_project_client-ostrane-optics","kurato_project_year-25","kurato_project_role-look-development"],"_links":{"self":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project"}],"about":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/types\/kurato_project"}],"version-history":[{"count":1,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/94\/revisions"}],"predecessor-version":[{"id":149,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project\/94\/revisions\/149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/media\/30"}],"wp:attachment":[{"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"kurato_project_type","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_type?post=94"},{"taxonomy":"kurato_project_client","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_client?post=94"},{"taxonomy":"kurato_project_year","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_year?post=94"},{"taxonomy":"kurato_project_role","embeddable":true,"href":"https:\/\/kurato.jawad.work\/motion\/wp-json\/wp\/v2\/kurato_project_role?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}